Official Brand Icon
Lili Boulangerie is an artisan confectionary business located in Rio de Janeiro, Brazil. As the designer behind the brand's visual identity, I was responsible for creating their logo and overseeing various projects for commemorative occasions such as Easter and Christmas. With a concept that seamlessly blends classic elegance with a modern and vibrant twist, Lili Boulangerie offers a delectable assortment of sweets, including cookies, brownies, and palha italiana. Since its establishment in 2017, the brand has captivated its target audience with a distinct and alluring appeal.
At the heart of Lili Boulangerie's branding lies the creation of a captivating logo that serves as a symbol for the brand's identity. To embody the essence of vintage charm, chic elegance, and contemporary flair, I meticulously crafted a logo icon that would resonate with both the brand and its audience. By employing a refined and timeless aesthetic, the logo became an embodiment of Lili Boulangerie's commitment to blending tradition with a modern twist.
Sticker label
Sticker label
Tag Front
Tag Back
Sticker label with contact info
Sticker label with contact info
In addition to the logo design, my responsibilities encompassed the development of various projects for commemorative dates such as Easter and Christmas. These projects included designing campaigns, menus, and essential accessories like labels and tags. Leveraging the brand's established visual identity, I carefully crafted designs that captured the spirit of each occasion. The result was an array of visually enticing materials that enticed customers and celebrated the festive spirit, while maintaining the brand's signature elegance and modern vibrancy.
Easter Tag Front
Easter Tag Back
Easter Tag Front
Easter Tag Back
Christmas Tag Front
Christmas Tag Back
Christmas Tag Front
Christmas Tag Back
Lili Boulangerie prides itself on being an artisan cooking atelier that caters to individuals seeking a range of delectable treats. The brand's focus on providing high-quality sweets is reflected not only in its delectable offerings but also in its visual identity. By carefully curating a brand concept that merges classic elegance with modern and colorful elements, Lili Boulangerie successfully captivates its target audience.
Sticker Label Easter
Sticker Label Easter
Through a meticulous balance of vintage charm, chic elegance, and contemporary appeal, I successfully developed a visual identity that resonates with the brand's ethos. Lili Boulangerie continues to enchant customers in Rio de Janeiro with its timeless yet vibrant branding, and you can check more of their work on their Instagram.
